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☆ The potential $2 billion sale of Selena Gomez's Rare Beauty could make her the next celebrity billionaire
▼ + stars: | 2024-03-20 | by ( Madeline Berg | ) www.businessinsider.com time to read: +7 min

Here's how Rare Beauty outdid other celebrity brands — and how it could make Gomez a billionaire. AdvertisementThere are currently at least 40 celebrity beauty brands on the market — all experiencing varying degrees of success. AdvertisementNow, Selena Gomez may be poised to join their ranks and become the next celebrity beauty billionaire. Rare Beauty is exclusively sold at Sephora — meaning a potential buyer would see plenty of room for growth. It's among the most-followed celebrity beauty brands on both Instagram and TikTok, with 7.1 million and 3.6 million followers, respectively.

Persons: Selena Gomez, Gomez, —, Hailey Beiber's Rhode, Addison, Brad Pitt's Le Domaine, Rihanna, Kim Kardashian, Kim, Anncy Rowe, Jeffrey Ten, Scott Friedman, Nikki Eslami, Pascal Le Segretain, it's, Friedman, Mehdi Mehdi, Joyce Kim, Estée Lauder, Elizabeth Taylor's, Rowe, she's, Alex Rawitz Organizations: Service, Coty, Bloomberg, Fashion, Business, Fast Company, Brand, New Theory Ventures, Nyx, L'Oréal Locations: SKKN, L'Oréal, Sephora

So, I decided to put eight lip plumpers to the test to finally narrow down which one(s) reigned supreme. However, the absolute best lip plumpers rightfully come from Too Faced, with its iconic formula on the market since 2025, with my favorite being the Lip Injection Extreme Lip Plumper for its lasting, full lip effect. Lauren Dana/InsiderAdvertisementThe winner: Too Faced Lip Injection Extreme Lip PlumperLauren Dana/Insider; AmazonToo Faced's Lip Injection Extreme Lip Plumper may be the most expensive lip plumper on this list, but trust me when I say it's well worth the splurge. AdvertisementRunner-up: Tarte Maracuja Juicy Lip PlumpLauren Dana/Insider; AmazonThe TikTok-approved Tarte Maracuja Juicy Lip Plump isn't your typical lip plumper, and I mean that in the best way possible. AdvertisementGrande Cosmetics GrandeLIPS Hydrating Lip Plumper GlossLauren Dana/Insider; Grande CosmeticsThe GrandeLIPS Hydrating Lip Plumper Gloss is among Grande Cosmetics' most popular products — and for good reason.

Persons: I've, Mario MoistureGlow, Lauren Dana, Acid Lauren Dana, —, It's, I'm Organizations: Business, Walmart, Mineral, Physicians, Cosmetics

☆ Thanks to Taylor Swift, ads aimed at women are taking the Super Bowl by storm
▼ + stars: | 2024-02-06 | by ( Jordan Valinsky | Alexandra Peers | ) edition.cnn.com time to read: +3 min

New York CNN —Women watch the Super Bowl, too, right? In a bigger shift, several longtime Super Bowl advertisers, like M&M’S, have spots featuring women who, for a change, aren’t just sipping soda in tight pants. So Cardi B plugs Duck Plump lip gloss for L’Oreal NYX Professional Makeup, the first time the brand has advertised on the Super Bowl. cosmetics, also a first-time Super Bowl advertiser, reunites (some of) the cast of “Suits” in its spot as the lawyers haul various celebrities into court. As for at least one of the potential stars of the show, despite performing in Japan the previous day, Swift will likely attend the Super Bowl.

Persons: Taylor Swift, Travis Kelce, “ Taylor, Paul Hardart, New York University’s, “ Swift, Kelce, ”, it’s, Bud Light, Scarlett Johansson, Jennifer Aniston, David Schwimmer, Kate McKinnon, “, Jenna Ortega, Swift Organizations: New, New York CNN, Super Bowl, Kansas City, New York, New York University’s Stern School of Business, CNN, San Francisco 49ers, Kansas City Chiefs, Super, CBS, Anheuser, Budweiser, “ Mayo, Embassy of Locations: New York, Kansas, Las Vegas, Hellman's, Japan, Embassy, Embassy of Japan

☆ Super Bowl commercials 2024: Crypto and AI are out, insurance and mayo are in
▼ + stars: | 2024-02-02 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +3 min

New York CNN —For many, the Super Bowl is a three-hour showcase of ads with a football game shown occasionally during the breaks. that previously used the game to “either generate awareness or establish some form of legitimacy by having a Super Bowl ad,” Hardart said. Her star power makes the Super Bowl somehow an even bigger deal, particularly to some people who might not have cared to watch the game in the past. and L’Oreal’s NYX makeup buying ads for the first-time and Dove Body Wash returning to the Super Bowl after an absence of nearly 20 years. “The game between two well-known and well-liked teams, paired with the attendance of Swift could lead this to be the largest Super Bowl audience in years,” he predicts.

Persons: Paul Hardart, New York University’s, “, ” Hardart, it’s, Bud Light, Taylor Swift, She’s, Chiefs, Travis Kelce, Hardart, ” That’s, Swift, ” Organizations: New, New York CNN, San Francisco 49ers, Kansas City Chiefs, New York, New York University’s Stern School of Business, CNN, CBS, Farm, BMW, “, Super Locations: New York, Japan, Las Vegas

☆ Top marketers from Popeyes, Kawasaki, and more dish on how they'll maximize the value of their first-ever Super Bowl ads
▼ + stars: | 2024-01-23 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +3 min

Read previewPepsiCo's lemon-lime soda Starry is only one year old, but millions of US consumers will soon see its first-ever Super Bowl ad, as it battles to steal share from stalwarts like 7-Up and Sprite. AdvertisementPopeye's will use its Super Bowl spot to introduce five new chicken wing flavors. First-time advertisers are also looking beyond TVTo justify the high price of a Super Bowl ad, however, marketers invest heavily to keep the conversation going across other channels. And Popeye's, which hopes to drive people to one of its restaurants with a Super Bowl-themed promo, also hopes to extend the campaign beyond the Super Bowl. Highdive is working on BetMGM's first Super Bowl ad this year.

Persons: —, Nielsen, Sami Siddiqui, Michael Smith, Bob O'Brien, O'Brien, Popeye's Siddiqui, Mark Gross, Highdive Organizations: Service, Business, Super, Kawasaki, Popeye's, Kawasaki Motors Corp, Bowl, National Collegiate Athletic

☆ YouTube shorts won influencer marketers' attention in 2023 with a 700% spending boost as investment in short-form content climbed
▼ + stars: | 2024-01-17 | by ( Marta Biino | ) www.businessinsider.com time to read: +4 min

Short-form video dominated . Brands are investing more in short-form content on YouTube, and creators are starting to see returns. A variety of brands have invested in creator partnerships on YouTube shorts, CreatorIQ data showed. Categories like beauty and fashion — brands like Milani, E.l.f., Nyx, Shein, and Aritzia — also spent more on YouTube shorts. "While long-form beauty and fashion tutorials remain a YouTube staple, their popularity is waning as Gen Z prioritizes short-form video content."

Persons: —, Red Bull, Instagram, I've, Jade Beason, Beason, she's, Alasdair Mann, Logan Paul, Aritzia —, Alexander Rawitz, Z, Mann Organizations: Service, YouTube, Business, Unilever, Brands, NFL Locations: Red

☆ How creators are using Snapchat's exclusive Snap Stars program to get brand deals
▼ + stars: | 2024-01-10 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +4 min

Read previewSnap's invite-only creator program was a buzzy topic of conversation last year in the influencer industry. The program, known as Snap Stars, gained initial popularity for its lucrative paydays based on its stories ad-revenue-sharing model. But these payouts aren't the only way Snap Stars can make money. For instance, online travel agency Priceline was among the first brands to work with Snapchat creators through the Snap Star Collab Studio program early last year. The Snap Star Collab Studio program is similar to TikTok's creator marketplace where brands can pitch creators directly.

Persons: —, Priceline, influencer Mia Finney, she's, Finney, Chantel Jeffries, Jeffries, Katie Feeney, Katie Austin, Kohl's Organizations: Service, Business, UCLA, US Navy, L'Oreal, NYX, Penn State, Comcast, Kohl's Locations: Los Angeles, Austin

☆ The 29 Best Holiday Gifts to Shop This Black Friday
▼ + stars: | 2023-11-24 | by ( Buy Side Staff | ) www.wsj.com time to read: +15 min

To help you shop for nice prices, we limited our list to our favorites that are on sale now for Black Friday. One thing I have my eye on is this Nyx Butter Gloss Holiday Gifts Set with 14 full-size lip glosses in a variety of colors. She loves color, but she also has a goth streak, so I wasn’t surprised she asked for black nail polish. It would make a great gift for a college student, new grad or really anyone who could use a travel gear upgrade. It’s a great set to update your kitchen or give as a gift this holiday season.” —Emily Welsh, VP and general manager

Persons: We’ve, I’ll, Harry Potter, ” — Aly J, Barbie Dreamhouse, I’d, Barbie, Don’t, Emily Welsh, ”, Emily Schwartzberg, Matte Black, Matte White, Madeline Diamond, Tween, Olive, Jessica Woodbury, cocotte, Staub, Astrid Stawiarz, Nick Guy, ” — Ian Salisbury, Cashmere, I’ve, PJs, ” — Emily Welsh, Charming, Mario, ‘, Cozy, it’s, Susan “, Susan, Anaya, There’s, ” — Leslie Yazel, we’ll, Philip Asquith, It’s, ” — Bellamy Richardson, I’m, Buddy, nutcrackers, Luxe, Augustinus Bader, Rich Cream, ” — Irma Sahinovic, they’re, Brittany Nguyen Organizations: Side, Black, Yale, Bluetooth, Apple, Mario Kart, PlayStation, Target, Saks, Olive Oil, Amazon, Chic Locations: Ulta, Pima, Los Angeles, Olive, Ojai , Calif, Europe, The

☆ TikTok creators are raking in cash and scoring millions of views from its shopping affiliate program. Will it last?
▼ + stars: | 2023-07-17 | by ( Dan Whateley | Marta Biino | ) www.businessinsider.com time to read: +8 min

TikTok creators are raking in sales commissions from its new e-commerce program, TikTok Shop. TikTok has some requirements for who can join its TikTok Shop program. Some users work directly with brands on TikTok Shop promotions, while others simply choose eligible products from TikTok Shop sellers at a standard commission rate. Micro and nano influencers can also score big TikTok Shop paydaysCreators don't need to have millions or even hundreds of thousands of followers to make good money from TikTok Shop commissions. Natalie Park, a fashion, lifestyle, and college content creator with around 32,000 TikTok followers, also had a TikTok Shop video featuring a phone stand go viral.

Persons: Shayna Farnan, Farnan, Jeneen Sahtout, Shawn Jacobson, Jacobson, TikTok, Nicole Rechtszaid, Arlene Resendiz, Resendiz, Sharon Jayy, Grace Secrist, Alexander Jane, Natalie Park, I'm, what's, influencers, they'd Organizations: Walmart, CVS, TikTok, influencers, Ghost Agency, TikTop, Fund Locations: Pennsylvania, UK, Indonesia

☆ TikTokers are earning thousands in commissions from its new shopping program and scoring millions of views. Will it last?
▼ + stars: | 2023-07-14 | by ( Dan Whateley | Marta Biino | ) www.businessinsider.com time to read: +8 min

TikTok creators are raking in sales commissions from its new e-commerce program, TikTok Shop. TikTok has some requirements for who can join its TikTok Shop program. Micro and nano influencers can also score big TikTok Shop paydaysCreators don't need to have millions or even hundreds of thousands of followers to make good money from TikTok Shop commissions. Natalie Park, a fashion, lifestyle, and college content creator with around 32,000 TikTok followers, also had a TikTok Shop video featuring a phone stand go viral. "It's just a matter of sorting through the TikTok Shop and finding what's actually on there that's worth my time."

Amazon Prime Day 2023 is on to its second day, and you don't have to purchase any big-ticket items to get big savings. Here are the best products you can get for under $25 this Prime Day. Best Prime Day beauty deals under $25Deal icon An icon in the shape of a lightning bolt. The Prime Day sale is over 25% on this product, making it a great time to buy. $19.54 from Amazon Originally $22.98 Save 15%Best Prime Day tech deals under $25Deal icon An icon in the shape of a lightning bolt.

Persons: it's, Kit Burt's, Kit, Anastasia Beverly Organizations: Amazon, Prime, frizz

Top 3 UnderBest Prime Day deals under $25Deal icon An icon in the shape of a lightning bolt. $14.99 from Amazon Originally $29.99 Save 50%Deal icon An icon in the shape of a lightning bolt. $15.19 from Amazon Originally $18.99 Save 20%Deal icon An icon in the shape of a lightning bolt. $12.63 from Amazon Originally $18.00 Save 30%Deal icon An icon in the shape of a lightning bolt. $23.05 from Amazon Originally $33.08 Save 30%Deal icon An icon in the shape of a lightning bolt.

Persons: it's, Kit Burt's, Kit, Price, Melissa, Doug Organizations: Amazon, Prime

☆ Snapchat just launched 'Creator Collab,' a new marketplace for top influencers to work with brands. Here's how it works.
▼ + stars: | 2023-05-03 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +2 min

Snapchat has introduced Collab Studio to help top influencers on the platform connect with brands. Snap is offering a new way for influencers to connect with brands to create sponsored content. Snapchat has become a creator favorite lately — its parent company Snap boasts of over 750 million monthly users on the app, most of whom open it almost 40 times a day. Snap's new Collab Studio offers brands the ability to work with four initial partners — Whalar, Beeline by Brat TV, Influential, and Studio71 — to produce video content. With thousands of creators on the platform, Collab Studio also helps companies identify the best talent for their campaigns, execute contracts, and track deliverables.

☆ produse cosmetice inovatoare și parfumerie de lux
▼ + stars: | 2020-11-17 | by ( Onixmedia Srl | ) diez.md time to read: +3 min

Unul din cele mai mari magazine online de produse cosmetice și parfumerie este MakeUp, care își are sediul și oficiul central în Polonia. Acesta este popular în cele mai mari țări din Europa: Germania, Italia, România, Bulgaria, Austria, Ungaria, Cehia, precum și în Ucraina și Rusia, iar de curând și-a extins activitatea și în Republica Moldova. Magazinul dispune de peste 79 000 produse a celor mai renumite branduri din lume, care cu siguranță vor satisface cerințele chiar și celor mai exigente persoane. ); produse de îngrijire a corpului (geluri de duș, creme de față, creme și loțiuni de corp); produse de îngrijire a părului (șampoane, balsamuri, măști, uleiuri); parfumerie de lux (apă de parfum, apă de toaletă, apă de colonie), precum și accesorii (pieptene, agrafe, bentițe, pensule pentru machiaj, etc). Nu ezita nici o clipă să accesezi site-ul MakeUp, pentru că aici cu siguranță vei găsi cele mai inovatoare produse cosmetice și parfumerie de lux.

Persons: Christian Dior, Giorgio Armani, Saint Laurent, Ingrid, NYX, Tom Ford, MakeUp Organizations: Dolce Locations: Polonia, Europa, Germania, Italia, România, Bulgaria, Austria, Ungaria, Cehia, Ucraina, Rusia, Republica Moldova, Dolce &, Syoss, Kerastase, Paris, Schwarzkopf, Republicii Moldova, transnistrene

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